When you need to gather feedback from across the UK or even internationally, the advantages of postal surveys means that they are viable choice for many organisations. Many customers simply prefer to put pen to paper rather than completing an online or telephone survey...
“An excellent finished product, amended to our specifications. Lots of good, friendly, communication before, during and after the process. Everything was delivered on time and...
John Lewis Training Department
“Scancapture helped us when we received in more questionnaires than expected! The data was scanned quickly and efficiently. We liaised with all the team and...
Warner Hotels Group, part of Bourne Leisure
A customer survey is the most effective marketing tool you need. When you give your customers the opportunity to express their thoughts you gain an invaluable insight into what they like, what they don’t like and what they want in the future. Useful feedback means better business decisions.
A postal survey provides reassurance. Customers don’t like raising issues when they’re worried about being identified. Our mail survey service is totally independent and anonymous, so you’ll receive a high postal survey response rate and be more likely to get honest answers too. Regardless of the complexity of the survey, with our help the whole process is quick, professional and hassle-free:
- ✔ Complete end-to-end postal survey service
- ✔ Fully branded surveys, covering letters & pre-paid envelopes
- ✔ Excellent response rates
- ✔ State-of-the-art scanning & data capture
- ✔ Extensive choice of report & data formats
5 simple steps to the perfect postal customer survey
1. EXPERIENCED SURVEY DESIGN & PRODUCTION ▼
Creating a customer survey can be daunting but it doesn’t matter if you don’t know where to start. We have 20 years’ experience in asking the right questions, and we’ll work in close partnership with you or your marketing team to ensure the data collected delivers the information you need.
As part of the design process our team will format the survey to ensure your branding is incorporated, or if you prefer we can work alongside your in-house graphics team. It’s your choice.
We can also add codes to your survey so when the data is collected it can be segmented by any specified criteria e.g. geographic region.
2. EFFECTIVE SURVEY DISTRIBUTION & LOGISTICS ▼
We provide a completely hassle-free service where we manage everything on your behalf. We’ll send out a professional covering letter, the survey and prepaid, branded envelopes. Your customers simply complete the survey, pop it in the post and then it’s sent directly to our head office for processing. It’s that easy.
3. STATE-OF-THE-ART DATA CAPTURE ▼
Our advanced scanners can process two completed survey pages every second – that’s ten times quicker than any human operator. It helps keeps your costs down and it’s more accurate too. Plus we use sophisticated Intelligent Character Recognition (ICR) software that can read letters, numbers and diagrams too.
4. IN-DEPTH DATA ANALYSIS & QUALITY CONTROL ▼
Once all the surveys are collected, the real work begins. Our experienced team analyses all the data and formats the results into tables and graphs. We’ll also go the extra mile by:
- ✔ Identifying opportunities for improvement
- ✔ Highlighting what your organisation does well
- ✔ Providing historical trends (where applicable)
- ✔ Benchmarking your feedback against the wider industry
- ✔ Highlighting any PR opportunities
At no additional cost, we also colour code customer comments: RED for serious issue, PINK for action required but not urgent and GREEN to highlight a buying signal or opportunity for you – it’s all part of the service.
5. EXTENSIVE REPORTING & PRESENTATION ▼
However you need your data presented, we can do it. We provide an extensive choice of reporting of file formats so you can share the survey results easily with senior management, the marketing team, employees and even your customers – perfect for marketing literature or publishing online.
And if you’re not sure about which reports you need, then we have a number of template tables and graphs that will offer great visual representation of your data. We can also produce a comprehensive Executive Summary Report for your senior management team.
To find out more about customer postal surveys contact the Scancapture team today on 01254 697 110