Telephone Surveys & Focus Groups
Sometimes, the only way to really know what customers think is to ask them in person. Telephone surveys and focus groups are a proven way to capture quality consumer research data. Our fully trained marketing research team has the friendly approach and experience to create a real rapport with your customers – without being intrusive – so you get the detailed survey information you need.
“An excellent finished product, amended to our specifications. Lots of good, friendly, communication before, during and after the process. Everything was delivered on time and...
John Lewis Training Department
“Scancapture helped us when we received in more questionnaires than expected! The data was scanned quickly and efficiently. We liaised with all the team and...
Warner Hotels Group, part of Bourne Leisure
When you take the time to ask customers what they think they feel valued. And by showing a genuine interest in them they’re more likely to share their experiences of your staff, products and services. Capturing and analysing all that information either through a survey or focus group gives you an invaluable insight into how your company is really performing.
Our exceptional telephone survey & focus group service gives you:
- ✔ Fully trained & professional UK-based team
- ✔ Effective qualitative data gathering
- ✔ Extensive choice of report & data formats
- ✔ 20 years’ survey question & design experience
An effective one-to-one customer survey process
1. EXPERIENCED SURVEY DESIGN & PRODUCTION ▼
Focus groups or telephone surveys can be conducted standalone or as part of a wider postal or online survey-based market research project. Talking directly to people is an effective way to capture detailed information, but it takes experience to know how to devise focus group questions so the information gathered will be useful and meet your objectives. Our senior team has 20 years’ experience in implementing successful market research surveys and focus group projects.
2. PROFESSIONAL DATA CAPTURE ▼
We’ll work to any contact database you provide, and if required we can split by geography, role or however you wish.
Focus groups are held at your site and facilitated by our fully trained and professional staff, while telephone surveys are conducted from our UK call centre.
3. IN-DEPTH DATA ANALYSIS & QUALITY CONTROL ▼
Once the consumer market research, focus group interviews and surveys results are collected, the real work begins. Our experienced team will highlight all the opportunities where your organisation can improve and what you do well. We can also benchmark the results against your industry.
At no additional cost, we colour code customer comments highlighted by group analysis: RED means a serious issue, PINK for action required but not urgent and GREEN to highlight a buying signal or opportunity for you – it’s all part of the service.
We can also group the comments under ‘themes’ so we can convert qualitative data into visual graphs for easier presentation.
4. INNOVATIVE REPORTING & PRESENTATION ▼
However you need your data presented, we can do it. We provide an extensive choice of reporting of file formats so you can share the results of the surveys, consumer panels and market research groups easily with senior management, the marketing team, employees and even your customers – perfect for marketing literature or publishing online.
And if you’re not sure about which reports you need, then we have a number of template tables and graphs that will offer great visual representation of your data. We can also produce a comprehensive Executive Summary Report for your senior management team.
To find out more about telephone and face-to-face surveys contact the Scancapture team today on 01254 697 110