Employee engagement surveys – what are the real benefits?


Scancapture announce the successful completion of the annual Tullis Russell Group Truvoice Survey and Group HR Director Alan Gibson provides some insight into why all companies should align their surveys to their business values and goals.

Tullis Russell Group operates in two divisions, Papermakers and Coaters.  The Papermakers division is based in Scotland and Coaters in Cheshire, Korea, USA and China.  The Company is employee owned and works to a set of Values.

Over the past three years, Tullis Russell have been working with survey experts Scancapture Ltd in developing and implementing a unique survey focussed around the Group’s Values together with its employee owned status.

In October 2012, the survey was repeated for the third time across the group-wide employee population.  Completed surveys were returned to Scancapture for processing and analysis during October and the response rate this year was 89%. In 2011 the response rate was 88%, therefore a slight improvement.  The survey was anonymous, contained space for any additional comments (verbatim comments) after questions in each section and included a specific ‘My Manager’ section which aimed to give feedback to managers in all areas.

Discussing the survey at the end of the project, Tullis Russell’s Group Human Resources Director Alan Gibson says, “For us, our engagement survey is all about helping us to decide what we need to do to drive us closer to the kind of Company culture we need to deliver our business strategy. It’s not just about listening to feedback and measuring how we’re doing, it’s about providing real data to managers and their teams to enable them to put in place meaningful improvement plans. Each year, this process focusses everyone’s attention on the kind of business we want to build and provides data and a way for teams to get together to create the kind of workplace climate that drives more effective performance.”

He continues, “The survey lets us take a more data based approach than before. The Board can see how effective action by local managers makes a real difference to results. We’re able to see where we’ve got major differences between different parts of the Group and the data shows us where we’ve got strong managers and where we need to provide more support or development. We’ve continued to have a very high response rate across the Company and this has given us the confidence that we’re taking decisions based on real data rather than on the kind of anecdotal evidence we had in the past. We’re also able to compare how we’re doing against an external benchmark.”

For us, it’s really satisfying to see a client using the analysis we provided and the amount of data available to them in the right way to improve their business.